About

I partner with agencies and ambitious startups to design, refine, and build digital products that balance business goals with thoughtful user experiences.

Working independently means every project benefits from direct collaboration, senior-level attention, and consistent execution from start to finish.

The best products don't shout; they just work

I believe good design comes from asking better questions, removing unnecessary complexity, and refining the details that most people never notice—yet everyone experiences.

Trusted across 100+ collaborations

There's really not enough I could say to commend Gian's skills. We're a long-term client and continue to be impressed by the quality of his work and the thought behind everything he delivers.

Isabella Rowcliffe
Co-founder, menulab

Areas of Expertise

Areas of
Expertise

Polishing

AEO/SEO

Performance

Figma to Webflow

Product Design

GSAP

& more

FAQs

How do collaborations usually work?
Every collaboration begins by understanding the team, project and goals. From there, I integrate into your workflow and communicate directly with your team.
Do you work white-label?

Yes. I regularly collaborate behind the scenes with agencies and can work as an extension of your team without client-facing branding.

Do you only work in Webflow?

No. While Webflow is my primary implementation platform, I also contribute to product strategy, UX, interface design, branding, and frontend development when a project requires it.

Can you improve an existing product or website?

Absolutely. Not every project needs rebuilding. I often help teams refine existing experiences through UX improvements, performance optimization, accessibility, and design polish.

Do you work on ongoing collaborations?

Yes. Many partnerships begin with a single project and naturally evolve into long-term support as products and client needs grow.

How are projects scoped?

Every engagement is different. After understanding the goals and scope, I'll provide a clear proposal tailored to the project or collaboration.

How I work

1
Refine

Not every project needs rebuilding. Often, thoughtful improvements create the biggest impact.

2
Question

Good execution starts by challenging assumptions—not blindly following them.

3
Own

Once I'm involved, I take responsibility for delivering work that's ready to ship.

Creative lab